top of page
About Me
With over 20 years of experience working with some of the most incredible consumer brands, I’ve been fortunate to work alongside, and learn from, some of the best. With all the changes and ups and downs in the marketplace, two things have remained constant:
​
1) You need to create the best possible experience for your customers
2) You have to stay focused.
Having led marketing organizations from large to small, from pre-seed raises to unicorn exits, I can help you think through the need-to-haves vs the nice-to-haves, Go-to-Market strategy, marketing mix optimization, team structure and build out, and everything that goes into building a brand for tomorrow.
Some of the brands I've been lucky to support
“Working with Aaron early on provided us with incredibly valuable guidance and marketing insights from the very beginning. He has the rare ability to zoom in on the details and out to the big picture simultaneously that made him a key advisor to our team as we scaled through different phases of growth, navigating the ups and downs. Aaron is someone any founder would be lucky to have in their corner!"
"Every single time we wanted to 'test' how a new sales angle would go, I reached out to Aaron to get his thoughts on how it would land with someone actually considering our product. He has been amazing at helping us understand what marketing leaders actually think about when making buying decision, which has allowed us to fast track winning sales strategies."
“When we were getting ready to launch, one of our investors suggested we talk to Aaron about our GTM strategy. Over the years, he's proven to be an invaluable resource and coach as I have tackled some of the most pivotal decisions of our business."
bottom of page